Hi! I’m Yasmeen - a woman, mother, daughter, entrepreneur, creative, and founder of PITIT. I wear many hats but raising my two kids has been my most profound and transformative role. I’d be lying if I said birth didn’t radicalize me. In fact, it deeply anchored my health-centered approach to life in an ever-evolving modern world. I am an amalgamation of my creative spirit, herbal knowledge, and rebellious heart (the last of which, it turns out, is a superpower in business).  

I’ve always loved creating looks and expressing myself through style. For a long time, it felt worlds apart from my naturalist and herbalist path– but I’ve come to realize that they are deeply intertwined and creativity leans directly into my herbalist practice. Making teas, tinctures, and herbal blends requires the same curiosity and willingness to experiment. It also forges a sacred connection to the earth and to the medicine women, healers, and ancestors who mastered this craft long before me. 

As society accelerates toward a tech-driven future, I find grounding in the ancient knowledge passed down by our elders. As a mother, I believe my number one priority is to keep my children healthy. Food is the most tangible entry point for me, however, I’ve intentionally introduced Aramis and Forest to a variety of healing modalities with the hope that these tools encourage them to listen to their bodies and trust their intuitive insight. My family is continuously learning, growing, and evolving—but in sharing our journey, I hope you find something meaningful for yours. 

In bloom, 

Yasmeen