What’s up! My name is Yasmeen and I am a mother of 2 boys who sparked my conscious motherhood journey. Birth first shifted my perspective on the body’s capabilities and how to incorporate natural healing to support it. Some time after, I created a plant-based infant formula for my son (without the questionable ingredients that are too often found in baby food). I got my business license in 2019 and began selling plant-based infant formula the next year at local farmer’s markets. 

Around the same time, I began studying plant medicine and sharing this knowledge on my platform. I am a self-taught herbalist and have slowly built my own armamentarium. (Fun fact: the first image on the home page is my son applying an herbal compress on his brother.)

In 2021, I was diligently searching for an effective product to relieve my son’s eczema. At one point, it covered his face, arms, and back of legs. So we changed his diet and I (finally!) created a skincare product that worked. I have made it available to other individuals who are facing similar challenges. 

In the past 4 years, we have experienced tons of changes, from our business name to location to what is shared on our platform. But PITIT’s three pillars remain the same: food, herbalism, and holistic health. Our goal is to offer gentle yet effective products while maintaining this platform as a knowledge destination, where we inspire one another to live in a more conscious and holistic way.

- Yasmeen